A physical store, offline, on the next street corner - do you still remember that or do you only shop online? But they do still exist and have changed enormously in recent decades due to the high level of competition from the internet.
Above all, the presentation of goods in online shopping has been raised to a new level. Anyone who compares the discount stores of today with those of 10 or 20 years ago knows this. Today, they look much more chic and well-stocked and are better lit. Smaller stores stand out from the cityscape when their shop windows, entrance area and salesroom are optimally illuminated and displayed.
The concept of a store, the appropriate decoration and the products are perfectly showcased with the right lamps. The high-quality design of the lighting concept and its skillful combination with the store motto creates an attraction for visitors and thus increases the attractiveness of the store.
It is therefore essential to consider the basic concept of each store. Consistent stylistic continuity conveys a concisely defined personality to customers and creates a harmonious atmosphere. In the following article, you will find out how you can significantly increase your sales with optimum store lighting.
What arouses the interest of potential buyers before any purchase is the shop window. It conveys the first impression and is your business card out on the street, either attracting or deterring customers. A creatively designed, eye-catching and attractive shop window attracts the attention of passers-by. It arouses curiosity and invites people to come in.
It is already decided at the entrance whether the customer stops and is interested or whether they simply move on. So use these important seconds for impressive visualization and perfect advertising for your products with lamps that make your shop window attractive!
The shop window is a space in which the flow of light is diffused due to a glass front. The light must therefore be stronger than the interior lighting in order to better illuminate the details and goods. In the best case, an optimally illuminated shop window tells a story and represents the motto of your store. The products must be positioned and illuminated in such a way that the cone of light falls directly into the viewer's eye and arouses their curiosity.
With Floor lamps from our online lamp store, you can achieve sales-boosting lighting and a great first impression for your store. With a professional color and lighting concept, you can attract passers-by from the street into your store and ensure that they want to take a closer look at other products in the store. You are welcome to go all out. Extravagant details and eye-catching lights such as spotlights, modern hanging lamps or elaborate pendant lights are a real hit. They alone are a magical attraction if you design the shop window like a window for your entire range with a well-thought-out lighting plan. Be creative and clever and present your goods in the right light!
Today, the ringing entrance bell is replaced by light and ambience. Now the buyer enters your store. Is the door easy to pass through and does the passer-by get a great view? Under no circumstances should they be dazzled, at most by your friendly appearance.
But an entrance must always be well lit. Firstly, so that passers-by are immediately aware of it and secondly, so that the potential buyer feels welcome. Who wants to walk through a dark door to enter a room? The customer doesn't want to stumble into yours or look for the products. He wants to be seen and wants to be welcomed accordingly. You wouldn't check into a hotel where the reception is off-putting and creepy, would you?
Welcome your customers and invite them in! Brighten up your entrance with pompous and stylish lighting. For staircases, for example, there are smart wall lights with modern motion detectors. The modern lighting industry now offers innovative LED lamps with color effects and musical entertainment. Have the courage to transform the entrance into an experience for your buyers! Take advantage of the opportunities offered by modern lamps to make your business successful. High-quality ceiling lamps are a real eye-catcher and guarantee a first-class reception in the entrance area of your store.
Make the shopping experience pleasant and attractive! There is a lot to discover in the sales area. You have lured shoppers into your store by illuminating the shop window and entrance. Now the sales area has to be convincing. It's not just the goods in the shop window that you want to sell, but also other products from the range.
You use displays, showcases, shelves and counters to present your goods. Here you create basic lighting that primarily characterizes the ambience of the room and invites visitors to the store to linger. For this lighting, it is best to use elegant and timeless pendant and ceiling lamps with incandescent bulbs that provide sufficient light but are not too bright. Shoppers should be able to view the well-assorted range of goods and feel at ease.
Today's modern lighting technology also offers smart lightning systems with sound effects and light shows that wonderfully emphasize the theme of your store. When it comes to basic lighting in your store, be sure to consider factors such as color temperature, brightness and the right choice of lamps. You, your employees and visitors will be exposed to this lighting for a long time and the atmosphere plays a decisive role in the purchasing decision.
Work areas such as checkouts, changing rooms and offices require different lighting. Your employees and shoppers want the right view. Ceiling lamps with sufficient lumens are suitable for changing rooms. Determine the number of square meters for each area and calculate the optimum brightness.
Your employees must be able to concentrate on their work at the checkouts and have pleasant lighting. They spend a lot of time there and a healthy and motivating working atmosphere requires, above all, a very good room climate. Natural daylight provides the best lighting and in the darker months, small lamps with perfectly dimmed light beams are a great option.
A store with large display windows is always an advantage. Of course, there are also stores that are located within larger shopping centers. Here, daylight is artificially imitated so that the biorhythm of visitors and employees is not disturbed. Here in particular, it is absolutely essential that the lighting promotes concentration and is healthy. Your colleagues don't want to make mistakes and healthy employees are important for the smooth running of the business.
With a multi-layered lighting concept, you can meet all requirements. Always position lamps in the store so that visitors and employees are not dazzled and the light cone is optimally aligned. LED lamps are ideal for retail spaces due to their energy efficiency, brightness, color spectrum and different color temperatures. You can also use dimmers to adjust the lighting in the various areas and create the desired mood.
To highlight products and advertise new products in the best possible way, use lighting accents to create advertising highlights. A mixture of recessed luminaires, track luminaires, wall luminaires and decorative ceiling luminaires provides the right basic lighting concept in the store. Use spotlights or track lighting to highlight interesting exhibits and products.
Modern lamps are currently appearing on the market with an incredible number of ingenious features. Chandeliers, pendant lights, hanging lights, wall lights, ceiling lights and spotlights can be controlled digitally and with AI. Throughout the day, the lighting is automatically adapted to the lighting conditions and can draw attention to the various favorite products at any time.
Illuminate dark corners to make the sales area appear larger and use elements such as mirrors to create space. Skilful light reflections create visual highlights and increase the value of the goods. The shopping experience will be unforgettable for the customer and they will certainly not have been in your store for the last time.
Competition with online stores is fierce. If you really just want to buy something quickly, you think twice about leaving home these days. You can order anything online from the comfort of your sofa and have it delivered within a few days. That's why it's so important to offer passers-by a great experience when shopping offline, i.e. NOT online.
This is only possible if the store invites customers to buy and the shopping experience provides lasting entertainment. In addition to friendly customer advice and first-class products, the ambience of the store is also crucial. With the optimum lighting for your store, you can ensure happy customers and satisfied employees.
Choosing the design of the decorative lamps in addition to the technical aspects will help the store attract more customers and convey a sense of professionalism and attention to detail. Lighting is an important factor in expressing the personality of the store and making it stand out from the competition.
Of course, you can also find great inspiration for new lamp trends and current lamp classics that set the scene for your bestsellers when you online shopping in our BuyNBlue online lamp store.