Offline shopping: How to optimally illuminate your store
A physical store, offline, on the next street corner - do you still know that or do you only shop online? But they actually still exist and they have changed enormously in the last few decades due to the high competition from the Internet.
Above all, the presentation of goods was... Offline shopping raised to a new level. Anyone who compares the discounters of today and 10 or 20 years ago knows this. Today they look much smarter, more organized and are better lit. Smaller shops stand out from the cityscape when their shop windows, entrance area and sales area are optimally illuminated and displayed.
The concept of a store, the appropriate decoration and the products are perfectly showcased with the right lamps. The high-quality design of the lighting concept and its skilful combination with the business motto create an attraction for visitors and thus increase the attractiveness of the store.
It is therefore essential to consider the basic concept of each store. A consistent stylistic continuity gives customers a succinctly defined personality and creates a harmonious atmosphere. In the following article you will learn how you can significantly increase your sales through optimal shop lighting.
There must be lightning and flashing in the shop window!
What arouses the interest of potential buyers before each purchase is the shop window. It creates the first impression and is your business card out on the street, either attracting or repelling customers. A creatively designed, eye-catching and attractive shop window attracts the attention of passers-by. It arouses curiosity and invites you to enter.
Already at the entrance it is decided whether the customer will stop and be interested or whether he will simply move on. Therefore, use the important seconds for impressive visualization and perfect advertising for your products with lamps that make your shop window attractive!
The shop window is a space in which the luminous flux is diffused due to a glass front. The light must therefore be stronger than the interior lighting in order to better illuminate the details and goods. At best, an optimally lit shop window tells a story and represents the motto of your business. The products must be positioned and illuminated in such a way that the beam of light falls directly into the viewer's eye and makes them curious.
With Floor lamps from ours Lamp online shop Achieve sales-producing lighting and a great first impression for your business. With a professional color and lighting concept, you can attract passers-by from the street into your store and ensure that they want to take a closer look at other products in the store. You are welcome to really hit the wall with it. Extravagant details and striking lights such as spotlights, modern hanging lamps or elaborate pendant lights are a blast. They are a magical attraction in themselves if you design the shop window like a window for your entire range with a well-thought-out lighting plan. Be creative and clever and present your goods in the right light!
Brighten up the entrance to your store!
The ringing entrance bell is now replaced by light and ambience. Now the buyer enters your store. Is the door easy to pass through and does the passer-by get a great view? Under no circumstances should he be blinded, at most by your friendly appearance.
But an entrance must always be well lit. Firstly, so that passers-by can be noticed straight away and secondly, so that the potential buyer feels welcome. Who wants to walk through a dark door to enter a room? The customer doesn't want to stumble into yours or search for the products. He wants to be seen and wants to be received accordingly. You wouldn't check into a hotel where the reception was intimidating and scary, would you?
Welcome your customer and invite them to come to you! Brighten up your entrance with pompous and stylish lighting. For example, there are smart ones for staircases Wall lights with modern motion detectors. The modern lighting industry now offers innovative LED lamps with color games and musical entertainment. Have the courage to transform the entrance into an experience for your buyers! Take advantage of the opportunities available to you modern lamps are offered to make your business successful. High quality Ceiling lamps are a real eye-catcher and guarantee a first-class reception in the entrance area of your business.
Light for the ambience in your sales room
Make the buying experience pleasant and attractive! There is a lot to discover in the sales room. By illuminating the shop window and the entrance, you have lured the buyer into your store. Now the sales area has to convince. Not only the goods in the shop window want to be brought to the man or woman, but also other products from the range.
Use displays, showcases, shelves and counters to present your goods. Here you create basic lighting that primarily characterizes the ambience of the room and invites visitors to the store to linger. It is best to use elegant and timeless lighting for this lighting Hanging and ceiling lamps with light bulbs that provide enough light but are not too bright. The buyer should be able to take a good look at the well-sorted range of goods and feel comfortable.
Modern lighting technology now also offers smart Lightning systems with sound effects and light displays that wonderfully underline the theme of your store. When it comes to basic lighting in the store, be sure to consider factors such as color temperature, brightness and the correct selection of your lamps. You, your employees and visitors are exposed to this lighting for a long time and the atmosphere plays a decisive role in the purchasing decision.
This is how it works with work lighting
Work areas such as checkouts, changing rooms and offices require different lighting. Your employees and buyers want the right perspective. Ceiling lamps with enough lumens are suitable for changing rooms. Determine the number of square meters for each area and calculate the optimal brightness.
At the checkouts, your employees must be able to concentrate and have pleasant lighting. You spend a lot of time there and a healthy and motivating working atmosphere requires, above all, a very good indoor climate. Natural daylight offers the best lighting and in the dark months, small lamps with perfectly coordinated beams of light are a great option.
A store with large windows is always an advantage. Of course, there are also shops that are located within larger shopping centers. Here, daylight is artificially imitated so that the biorhythms of visitors and employees are not disrupted. Especially here it is absolutely important that the lighting promotes concentration and is healthy. Your colleagues don't want to make mistakes and healthy employees are important for the business to run smoothly.
With a multi-layered lighting concept you can meet all needs. Always place lamps in the store so that visitors and employees are not blinded and the light beam is optimally aligned. LED lamps are ideal for retail spaces due to their energy efficiency, brightness, color spectrum and different color temperatures. Feel free to use dimmers to adjust the lighting in different areas and create the desired mood.
Add lighting accents to your store!
To highlight products and best advertise new products, use lighting accents to create promotional highlights. A mixture of recessed lights, track lights, wall lights and decorative ceiling lights provides the right basic lighting concept in the store. Use spotlights or track lighting to highlight interesting displays and products.
Modern lamps are currently appearing on the market with an incredible number of ingenious features. Chandeliers, pendant lights, hanging lamps, wall lights, ceiling lamps and spotlights can be controlled digitally and with AI. The lighting is automatically adjusted to the lighting conditions throughout the day and can draw attention to the various favorite products at any time.
Light up dark corners so that the Sales area appears larger and use elements such as mirrors to create space. Skillful light reflections create visual highlights and increase the value of the goods. The shopping experience will be so unforgettable for the customer and it will definitely not be the last time they will be in your store.
Conclusion
The competition with online businesses is fierce. If you really just want to buy something quickly, you'll think twice about leaving home today. You can order anything online from the comfort of your sofa and have it delivered within just a few days. That's why it's so important to give passers-by a great experience Offline shopping, so that NOT to offer internet-based shopping.
This only works if the store invites you to buy and the shopping experience provides lasting entertainment. In addition to friendly customer service and first-class products, the ambience of the store is also crucial. With the optimal lighting in your business, you ensure happy customers and satisfied employees.
Choosing the design of the decorative lamps in addition to the technical aspects helps the store attract more customers and convey a sense of professionalism and attention to detail. Lighting is an important factor in expressing the personality of the store and clearly distinguishing it from the competition.
Of course, you can also find great inspiration for new lamp trends and current lamp classics that perfectly showcase your best-sellers Online shopping in our lamp online shop BuyNBlue.
